Growth Marketeer - Picnic Activation team

In a nutshell

Within Picnic, we design every feature, campaign, or optimization with the needs and wants of our customers in mind. As a Growth Marketeer, you will work in our Discovery Team, the team responsible for Picnic’s customer marketing, storytelling and weekly campaigns. From promotions, to assortment or Christmas - you'll make sure to tell the right story on the right channel.

We create and operate campaigns from start to finish, always with our target audience in mind, focusing on growing the customer base and driving deliveries.

In this role, you will own and run dynamic marketing campaigns, setting up and monitoring customer communications, and driving engagement through exciting activations. You’ll also showcase Picnic’s innovative features and diverse assortment, perform A/B testing, and set-up weekly sales pushes to drive demand

Tricks of the trade

Plan and execute 360 campaigns: Develop and manage cross-channel campaigns to create cohesive and engaging customer experiences like our Christmas campaign.

Set up and monitor communications: Create and oversee creation and delivery of newsletters, push notifications, and other weekly and daily communications to keep customers informed and drive visits to our app.

Highlight features and assortment: Communicate the value of Picnic’s features and product range to inspire and inform customers.

A/B testing: Perform experiments to optimize communication strategies and improve campaign performance.

Boost weekly sales: Set up and execute targeted sales pushes to drive extra demand and meet business goals.

Collaborate across teams: Work closely with analysts, creatives, and other Picnic teams to ensure campaigns deliver maximum impact.

Your superpowers

Master’s degree in Marketing Management, Marketing Intelligence, Business, Communication Science, or a related field.

1-2 years of work experience in marketing or a similar role.

Strong emphasis on accuracy and thoroughness in campaign execution.

Comfortable managing multiple projects simultaneously under tight deadlines.

Equally skilled at generating innovative ideas and analyzing data to ensure successful outcomes.

Fluent in Dutch and English.

Experience with marketing automation systems (e.g., Selligent or Braze) is a plus.

You’re familiar with working with large relational databases (using SQL).

Picnic perks

🥗Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

🚴🏼‍♂️Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate

✍🏼 Learning & development

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.

All the rest

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.

🌎 Join us and make an impact!

Ready to lead impactful marketing activations and engage Picnic’s customers? Apply now and help shape the future of customer engagement!

A bit about us

When you join Picnic, you’re joining the shopping revolution, delivering groceries to millions of people across Europe, and we’re growing fast. Think super fresh products and personal service, but in a modern, sustainable way. And we’re the only ones in the world doing it all by ourselves. From our fully automated fulfillment centre to delivery algorithms and marketing campaigns: we do it all in-house. Our team consists of 85+ nationalities and we’re always looking for new talent. Ready for the ride?

Recruitment Process

CV screening

Phone screening

Online test

Assessment day

Interviews

Closing interview

Offer

Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law.
At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.

Get in touch with our recruiters

Commercial

📍 Düsseldorf