This is Picnic
Picnic is reinventing grocery delivery with a modern take on the old-school milkman. What started in Amersfoort has grown into a dynamic, international team solving everyday problems for millions of families. Using electric vehicles and smart route planning, we deliver fresh groceries efficiently and sustainably.
We’re your next move.
Ready to shape tomorrow’s world?
Our story so far
We’ve come a long way…
Welcome Picnic!
2015We ran our first trial in Amersfoort (the Netherlands) with 12 electric Picnic vehicles (EPVs).
100th EPV
2017Our small electric Picnic vehicles (EPVs) allow us to deliver groceries without CO2 pollution or blocking inner-city roads. With 100 EPVs on the road, we’re ready for growth!
Picnic Germany
2018Picnic goes international! Our first German hub was opened, serving thousands of people in the greater Düsseldorf area.
The only way is up
2019With more than 1,000,000 customers in the Netherlands, we raised another investment to create a fully automated fulfilment center.
5 years!
2020Time flies when you’re having fun. We celebrate our 5th anniversary and make big plans for the future.
Picnic France
2021Our 3rd country! Starting from scratch, we’re rapidly scaling-up our assortment, customer relationships, and operations.
Our automated warehouse (FCA) opens!
2022The FCA is set to fulfill more than 100,000 customer orders per week, or close to a million items per day. The future of grocery shopping is here!
Paris and Berlin opening
2023No signs of stopping as these two iconic cities pave the way for our future European expansion.
Week planner launch
2024The app just got better with a seamless shopping experience where you can order all your meals and groceries in one go.
Picnic turns 10!
2025Hip hip hooray! We are not just a startup anymore but a well established company now.
Milkman beliefs
Serve Families
A friendly face, a genuine smile. The milkman. A small but essential part of the community, bringing people together with the simple joy of fresh, reliable service. Families trusted this comforting routine, a magical reminder that life’s essentials were always taken care of. At Picnic, we’re inspired by that magic. Like the milkman, we bring joy to millions of families with our friendly Picnic perfect delivery service. We’re reinventing convenience, focussing on solving unserved family problems and are delivering more than just groceries. We’re bringing back the joy of connection and care.