Groceries, upgraded

We’re on a mission to make healthy, sustainable eating the easy choice for everyone. With smart logistics, next-gen tech, and a fully electric delivery fleet, Picnic is transforming grocery retail from the ground up.

Sustainable, by design

From day one, sustainability has guided how we design our operations and the Picnic Store.

Less than 1% of food wasted

Efficient operations keep food where it belongs – on your plate.

Good for your bodies

Smart in-store navigation guides you to a healthy, planet-proof diet.

100% electric mile

A fully electric delivery fleet keeps cities clean, quiet, and cool.

Our Operations

We operate over 150 distribution and fulfilment centers and hubs, and drive 35 million km a year with our EPVs to bring groceries to your door. To use energy efficiently, maintain a low carbon footprint, and minimize waste, we invest in automation, smart buildings, data-driven logistics, and strong partnerships.

Our Store

Every day, thousands of people shop at Picnic. We use technology to simplify planning, shopping, and cooking balanced, affordable meals. Our goal is to make it easier to discover healthy recipes and help consumers experiment with vegetables and vegetarian alternatives. It’s about making decisions that prioritize your health and environmental sustainability.

Sustainability is
everyone’s job at Picnic

Join us to drive the change you want to see!

“At Picnic, we have the lowest waste in the industry and aim for zero food waste. I’ve helped by working on AI-powered forecasting to ensure we only buy what we need.”

Henk Peterse

Fulfilment Team

“What if we could make our private label assortment the healthiest option on the market? We want to give it a try.”

Emmy Nannes

Trading Team

“I run the Closed Loop project where we recycle plastic bags that customers return to us into new ones. This reduces our need for virgin materials, and our environmental impact!”

Sangavi Santhikumar

Infrastructure Team