Sales Controller

In a nutshell

We’re looking for a Sales Controller who combines strong analytical skills with a proactive, business-oriented mindset. You’re passionate about turning numbers into insights that drive commercial performance - not just reporting on what happened, but understanding why and what to do next. You bring structure to complex data, challenge the status quo, and help build scalable, future-proof sales controlling processes. As part of the Commercial team, you’ll play a key role in ensuring the financial integrity and performance of our commercial activities in the Dutch market. Acting as the link between Buying, Finance and Data teams, you’ll safeguard margin accuracy and be the driving factor for further process improvements and automation. You will be reporting to the Commercial Analytics Lead and be a key sparring partner to our commercial teams, helping them make smarter and data-driven financial decisions.

Tricks of the trade

Sales & margin controlling: Monitor purchase prices, margins and quantities of the entire assortment to safeguard financial integrity

Commercial insights: Analyze financial KPIs and category performance, identify opportunities, spot weak performance and drive financial planning. You also ensure the quality, availability and proper use of market data; acting as key contact for external market data providers

Deal reporting: Ensure all supplier deals are correctly documented, communicated, and reflected in reporting

Invoice, discount & counterpart management: Oversee off-invoice discounts, counterpart agreements and receivables to ensure accuracy, compliance and timely follow-up

Tax & regulatory compliance: Ensure consumer taxes are correctly configured and support year-end settlements

Your superpowers

BSc degree in Finance, Business Economics, or a related field

1-2 years of experience in a controlling, FP&A, or commercial finance role

Strong understanding of sales, pricing, and margin analysis

Excellent analytical and problem solving skills - comfortable with large data sets

Strong attention to detail with a structured approach and accurate execution

Advanced proficiency in Excel (or Google Sheets); experience with data tools (e.g. Power BI, Tableau, or SQL) is a plus

Excellent communication skills - able to translate complex financial insights into actionable business advice and convince your stakeholders

Fluent in English (Dutch, German, or French is a plus)

Experience with ERP or accounting systems (Workday, SAP, or similar) is advantageous

Picnic perks

🥗Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

🚴🏼‍♂️Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate

✍🏼 Learning & development

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.

All the rest

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.

A bit about us

When you join Picnic, you’re joining the shopping revolution, delivering groceries to millions of people across Europe, and we’re growing fast. Think super fresh products and personal service, but in a modern, sustainable way. And we’re the only ones in the world doing it all by ourselves. From our fully automated fulfillment centre to delivery algorithms and marketing campaigns: we do it all in-house. Our team consists of 85+ nationalities and we’re always looking for new talent. Ready for the ride?

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Recruitment Process

CV screening

Phone screening

Online assessment

Interviews

Assessment day

Closing interview

Offer

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Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law.
At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.

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Get in touch with our recruiters

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